Know Your Audience
The average consumer is now well informed and passionate about which brand they patronize. With a flick of the finger, most consumers can find out what a brand stands for.
Focus groups help to hone and validate certain aspects of a marketing strategy or campaign. Using Focus groups to test a hypothesis can prove or disprove critical parts of a marketing strategy.
Collecting as much data as possible from multiple sources can help a brand discover its target audience and build buyer personas. These "best client" persona examples help target specific behaviors and buying habits.